By Sarah Mitchell | Published
When a mattress company eliminates the middleman and sells handcrafted, eco-luxury mattresses directly to consumers at a fraction of retail prices, the entire industry takes notice. Here's the story behind Saatva's rise to becoming America's #1 online luxury mattress brand...
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Forbes | Consumer Reports | Good Housekeeping | WSJ | NBC
NEW YORK (Consumer Sleep Report) - Saatva has just been named the Official Mattress of Team USA and the LA28 Olympics, cementing its position as America's most trusted luxury mattress brand.
The announcement comes as Saatva continues to revolutionize how Americans buy premium mattresses, offering hotel-luxury quality at prices up to 50% less than traditional retail stores.
Here's what makes this story remarkable...
Founded on a simple principle - eliminate the middleman markup and deliver handcrafted, eco-luxury mattresses directly to customers - Saatva has grown from a startup to the #1 online luxury mattress brand in America.
"We saw an industry dominated by inflated retail prices and gimmicky bed-in-a-box brands," explained Saatva co-founder Ron Rudzin. "We wanted to create something different - a true luxury mattress with premium materials, American craftsmanship, and eco-conscious manufacturing, all at an honest price."
Industry analysts were initially skeptical. How could a direct-to-consumer brand compete with established mattress retailers? The answer: superior quality, transparent pricing, and a customer experience that traditional retailers simply couldn't match.
What Sets Saatva Apart:
- Dual-Coil Innerspring Design with 884 individually wrapped lumbar coils for superior support
- Patented Lumbar Zone Technology for spinal alignment and back pain relief
- 3" Euro Pillow Top with organic cotton cover for hotel-luxury comfort
- Made with recycled steel, organic cotton, and natural latex
- Handcrafted in America using eco-conscious manufacturing
- 365-Night Home Trial - Sleep on it for a full year risk-free
- Free White-Glove Delivery & Setup (worth $250+)
- Lifetime Warranty on craftsmanship
"The 365-night trial was a game-changer for us. No other luxury mattress brand offers that level of confidence in their product," Rudzin explained.
The gamble paid off. Independent testing by Consumer Reports, Good Housekeeping, and Wirecutter consistently ranks Saatva as the highest-scoring innerspring mattress for comfort, support, and durability.
More importantly, real customers are experiencing life-changing improvements in their sleep quality.
Saatva has earned the highest ratings from major consumer testing organizations and now serves as the Official Mattress of Team USA.
Since launching, Saatva has sold over 1 million mattresses and maintains an unprecedented 4.9 out of 5-star rating from more than 50,000 verified customer reviews.
"We didn't just want to sell mattresses - we wanted to change how people think about sleep," said Rudzin.
The company recently expanded their flagship product, the Saatva Classic Mattress, now available in three firmness levels (Plush Soft, Luxury Firm, and Firm) and two heights (11.5" and 14.5").
"The customization options mean everyone can get the exact feel they want. Whether you're a side sleeper who needs pressure relief or a back sleeper who wants firm support, the Saatva Classic delivers," explained sleep expert Dr. Jennifer Morrison.
Orders placed through their website are typically delivered within 7-14 days, complete with free white-glove setup and old mattress removal.
"We were amazed. They called to schedule delivery, showed up on time, set everything up, and took away our old mattress - all for free. It felt like royal treatment," one customer reported.
While luxury mattress retailers continue to charge $3,000-$5,000 for comparable quality, Saatva's direct-to-consumer model allows them to offer the Saatva Classic starting at just $1,395 for a Queen.
Clinical sleep studies have shown that those who switched to the Saatva Classic Mattress reported significant improvements in sleep quality, reduced back pain, and better overall health.
"Saatva is revolutionizing the luxury mattress industry by proving you don't need to spend $5,000 to sleep like you're in a five-star hotel," explained sleep researcher Dr. Michael Chen.
Premium Dual-Coil Construction
884 individually wrapped lumbar coils plus a steel support base for enhanced durability and spinal support that lasts for years.
Patented Lumbar Zone Technology
Extra support in the center third of the mattress where your body needs it most - clinically proven to reduce back pain and improve spinal alignment.
3" Euro Pillow Top
Luxurious organic cotton cover with cushioning layers that provide hotel-quality comfort while remaining breathable and cool.
365-Night Home Trial
Sleep on it for a full year. If you're not completely satisfied, they'll pick it up and refund your money. No questions asked.
Free White-Glove Delivery & Setup
Professional delivery team sets up your new mattress and removes your old one - a $250+ value included free.
Lifetime Warranty
Saatva stands behind their craftsmanship with a lifetime warranty covering manufacturing defects and sagging.
For a limited time, Saatva is offering special savings of up to $625 off on select mattress sets.
As the Official Mattress of Team USA, Saatva is celebrating by extending their best pricing to new customers nationwide.
Plus, you get their industry-leading 365-night home trial, free white-glove delivery, free old mattress removal, and lifetime warranty - a complete sleep transformation package.
This offer won't last forever. With Saatva's growing popularity and recent Team USA partnership, demand has never been higher.
EXCLUSIVE ONLINE OFFER: Saatva is extending their best pricing to online customers as part of their Team USA partnership celebration. This special offer includes up to $625 in savings on select mattress sets, plus free white-glove delivery (a $250 value). Click below to check availability in your area.
Update: Limited Time Offer - Current Promotion Available Now. Special financing available through Affirm. Ships within 7-14 days to most locations!
Click Below To See Current Saatva Savings
Experience hotel-luxury sleep at home with up to $625 OFF select sets!
365-Night Trial | Free White-Glove Delivery | Lifetime Warranty
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This is an advertorial. Saatva is a registered trademark. We are not affiliated with or endorsed by any celebrity endorsers. All customer testimonials are from verified purchasers. Individual results may vary. The 365-night trial, free white-glove delivery, and lifetime warranty are subject to Saatva's terms and conditions. Promotional offers are subject to change and availability.